RG

Richard Greenstein

DLA Piper, Atlanta
Franchise Attorney Warm: Greg's Jones Day network Greg sends

Chairs DLA Piper's Franchise & Distribution practice. Chambers has ranked it the #1 US franchise practice 11 straight years. Close to 40 years doing franchise work, mostly franchisor-side. Built a niche advising PE firms on acquiring and selling franchise systems.

He represented C2 Holdings in the sale of the C2 Education franchise system. His deal profile is exactly the kind where Haven comes up: PE buys a franchise system, portfolio company needs to build the next 10 locations, and nobody has solved the capital structure for the real estate.

40 years franchise law
Chambers #1 11 consecutive years
Niche: PE franchise acquisitions
Phone: 404-736-7816

Known clients and deals

C2 Education (sale of franchise system) PE sponsor: multi-billion hotel chain acquisition Pizza franchise multi-unit developer (PE buyer) Bakery franchise system (founders sale) Auto aftermarket franchise (PE bidder)

The Haven connection

When a PE firm buys a franchise system through Greenstein, the portfolio company needs growth capital for new locations. That's Haven. He advises on both sides of franchise M&A, so he sees operators at the exact point where SBA doesn't work anymore and they need a different structure. Jones Day and DLA Piper are peer firms. Greg should check his Atlanta alumni for a connection.

Touch 1 email (Greg sends)

Warm path

Greg checks Jones Day alumni in Atlanta who practice franchise or corporate law. Jones Day and DLA Piper are peer firms. Likely someone in Greg's network knows Greenstein or can get him in the room.

STORE angle

Neil should check whether any STORE-era transactions involved DLA Piper as franchise counsel. If they crossed paths on a deal, this becomes a follow-up conversation, not a cold email.

April Mason

April Mason

Burr & Forman, Birmingham (Office Managing Partner)
Franchise Attorney Warm: Greg + Ed Christian (CEO) Greg sends

Office Managing Partner at Burr & Forman Birmingham. Franchise Times Legal Eagle six years running (2021-2026). Best Lawyers in Franchise Law 2023-2024. Practices in franchise M&A, compliance, and multi-unit operator counseling. Focused on restaurant/beverage and fitness.

She represented a PE firm acquiring Chicken Salad Chick (fast casual franchisor). She's also handled work for a Taco Bell franchisee, a global PE firm acquiring boutique fitness brands, and a day-time cafe franchisor. These are all operators who need buildings. That's Haven.

6x Legal Eagle
Focus: Restaurant, fitness M&A
Market: Birmingham / SE
Phone: 205-458-5459

Known clients and deals

Chicken Salad Chick (PE acquisition) Taco Bell franchisee Global PE firm: boutique fitness brands Day-time cafe franchisor GCON / Webcor acquisition Lodging industry franchisor

The Haven connection

Her clients are operators in Haven's range. Chicken Salad Chick is expanding nationally. Taco Bell franchisees need facilities. Boutique fitness brands need 20-35K SF single-tenant buildings. When those operators close their M&A deal and need capital for the next three builds, Mason is the attorney in the room. If she knows Haven, she makes the intro.

Touch 1 email (Greg sends)

Warm path

Burr & Forman has a Nashville office. Greg checks whether he knows anyone at the firm through Jones Day or industry events. Managing Partner to Office Managing Partner is a peer conversation.

Escalation

Ed Christian is CEO of Burr & Forman. Chambers Eminent Practitioner. Handles franchise M&A for restaurant and retail clients. If Greg reaches out to Ed directly, Mason sees it as a firm-level relationship, not a random cold email.

RC

Ronald T. Coleman Jr.

Bradley Arant Boult Cummings, Atlanta
Franchise Attorney Warm: Jason via Rob Leonard / Pat Alexander Greg sends, Jason sources intro

Four-time Best Lawyers "Lawyer of the Year" for Franchise Law in Atlanta (2012, 2017, 2020, 2025). Chambers USA rated for commercial litigation every year from 2010 through 2025. Represents national franchisors in disputes with franchisees and competing franchise systems. 30+ years at Bradley Arant.

Known work includes defending Cellairis Franchise Inc., enforcing trademarks for a national restaurant franchisor in bankruptcy, and handling restrictive covenant cases for a Fortune 500 diagnostic testing company. His litigation practice means he's deep inside the franchisor's growth strategy, unit economics, and expansion plans.

4x Best Lawyers LOTY (Atlanta)
Chambers 2010-2025
30+ years franchise litigation
Phone: 404-868-2000

Known clients and deals

Cellairis Franchise Inc. (litigation defense) National restaurant franchisor (trademark in bankruptcy) Fortune 500 diagnostic testing co. (restrictive covenants) National franchisor of wireless accessories/device repair

The Haven connection

Coleman is at Bradley Arant, same firm as Pat Alexander in Nashville. Jason has a path to Pat through Rob Leonard and CRE615. The ask: "Pat, your colleague Ron Coleman in Atlanta does franchise work. Can you bridge us?" One handshake in Nashville gets Greg in front of a top-tier franchise attorney in Atlanta. That intro doesn't feel cold because it isn't.

Touch 1 email (Greg sends, after Jason secures the intro)

The path (Jason owns this)

Jason texts Rob Leonard. Rob intros Jason to Pat Alexander at Bradley Arant Nashville. Jason asks Pat to bridge to Ron Coleman in Atlanta. Greg sends the email referencing Pat. Two-hop warm intro.

Backup

If the Bradley Arant path stalls, Greg can go direct using Jones Day connections to Atlanta franchise counsel. Bradley Arant is well-known to Jones Day in the SE.

Nashville
Joel Buckberg

Joel Buckberg

Baker Donelson, Nashville
Franchise Attorney Nashville Greg sends

Shareholder at Baker Donelson Nashville. Leads the firm's Commercial Transactions & Business Counseling group. Co-chairs the Hospitality Industry Service Team covering franchise, distribution, and hospitality. Franchise Times Legal Eagles since 2007. Hall of Fame 2016.

Before Baker Donelson he was EVP and Deputy General Counsel at Cendant Corporation. Led the $450M sale of STR Inc. to CoStar Group, the largest hotel industry transaction in 2019. His deal flow is franchise and hospitality M&A with PE involvement. He counsels on franchise program setup, system acquisition, and lender/securitization of franchise receivables.

Legal Eagles since 2007
Hall of Fame 2016
Ex-Cendant EVP / Deputy GC
Phone: 615-726-5639

Known clients and deals

STR Inc. ($450M sale to CoStar Group) Cendant Corporation (former EVP/Deputy GC) Major hotel chain (franchise system acquisition w/ securitization) Bakery franchise system (founders sale) Pizza franchise multi-unit developer (PE buyer) Auto aftermarket franchise system (PE bidder)

The Haven connection

Buckberg is Nashville's most connected franchise dealmaker. He does franchise M&A with PE buyers. When those PE-backed portfolio companies need to build new locations post-acquisition, Haven is the capital structure. He's local. Baker Donelson is in Nashville. Greg and John can meet him for coffee. No travel, no logistics. The STR/CoStar deal shows he works at scale. He's not a small-firm generalist.

Touch 1 email (Greg sends)

Path

Local. Baker Donelson is in Nashville. Greg, John, or Jason can get a coffee meeting without any warm intro needed. Legal Eagles Hall of Fame and IFA Compliance Program chair means he's visible at franchise industry events.

IFA angle

Buckberg chairs the IFA's Compliance Program. Greg or John attending an IFA event creates a natural introduction. Nashville franchise community is small enough that this is a one-degree connection.

Roland Baggott III

Roland Baggott III

Baggott Law, Nashville (Boutique franchise firm)
Franchise Attorney Nashville Greg or Jason sends

Former General Counsel of Smoothie King Franchises. Managed legal for the entire system: 270+ franchised units across 32 states. Left to start his own franchise boutique in Nashville. Super Lawyers 11 consecutive years (2015-2025). ABA Forum on Franchising member.

Now acts as outside general counsel for franchise systems. Represents both franchisors and franchisees. Start-up franchisors, mature franchisors, sub-franchisors, regional developers, multi-unit franchisees, single-unit franchisees. He sees the full lifecycle. When a multi-unit franchisee he represents needs to build the next location, he's the one advising on the structure.

Ex-GC Smoothie King (270+ units)
Super Lawyers 11 years running
Focus: Outside GC for franchise systems
Phone: 615-620-4580

Known clients and deals

Smoothie King Franchises (former GC, 270+ units, 32 states) Start-up franchisors (formation + compliance) Multi-unit franchisees (outside GC role) Regional developers (franchise structuring)

The Haven connection

Baggott is a boutique firm. He picks up the phone. He's not behind three layers of associates at a 500-attorney firm. His outside GC role for franchise systems means he's advising operators on expansion decisions daily. When a multi-unit Smoothie King franchisee (or similar) needs capital for the next build, Baggott is the attorney on the call. He's Nashville local, he represents both sides, and his client base includes exactly the 3-to-15-location operators Haven is built for.

Touch 1 email (Greg or Jason sends)

Path

Local boutique firm. No warm intro needed. Jason or Greg can call directly. Boutique practitioners respond to peer-level outreach faster than big-firm attorneys. This should be a phone call, not an email.

Smoothie King angle

Smoothie King is a QSR franchise that needs facilities. Baggott knows the unit economics, the costs, the expansion math from the inside. Lead with that common ground.